As I’ve been blogging about recently, I’m one of the seven members of the organizing committee for this year’s Relay For Life in Richmond Hill. We thought a video may be a good idea to introduce the faces of the Richmond Hill Relay organizers and to enable us to share stories of why we’re involved – in other words, why we relay (note: under request, no names are mentioned).
Therefore, as the committee’s Marketing and Communications Chair, I had the honour of producing a video introducing the committee members and sharing why we relay. How did I do it? Simple. I recorded it with my iPhone and edited it with iMovie. Here are a few of the takeaways I learned from the process:
- Plan ahead. If you’re interviewing someone, have questions handy or have an idea what you want them to talk about it. In this case, I told the committee members prior to shooting that I wanted them to share why they’re involved with Relay For Life.
- Anticipate any issues. Because I didn’t have an external microphone or any other equipment (only my trusted iPhone as I wanted to keep the process as simple as possible), I wanted to be close enough to the interview subjects so you can actually hear them. Plus, close-ups are better.
- Ask yourself if this is what viewers want to watch. “Before you hit the record button, or even while recording, put yourself in your viewer’s shoes and ask yourself if you’d watch it,” says digital content creator Daniele Rossi in a blog post about creating spontaneous video. “Content needs to stay relevant to your viewers and also short if it’s being posted online.” Since the video is intended to introduce those organizing the Richmond Hill Relay, I thought audience members would want to know why they’re involved. After all, personal stories often make for the best content.
So, without further ado, I introduce the Richmond Hill Relay For Life 2013 committee.