Tag Archives: public relations

Connecting with journalists – how to leverage social media

For PR pros, there’s no denying the effect that social media has on what we do as corporate communicators. Since my last blog post featured tips on effective media relations that I’ve developed as a PR pro and journalist, I … Continue reading

Journalism, Public relations, Social media , , , , , ,

10 tips for effective media relations

As both a freelance journalist and public relations consultant, I’ve been on both sides when it comes to media relations. I’ve done my fair share of crafting press releases, developing media lists and pitching media. But I’ve also been on … Continue reading

Journalism, Public relations , , , ,

Using Google+ in corporate communications

My latest blog post for IABC/Toronto is up! I share my thoughts on the benefits of using Google+, one of the latest social media trends, in corporate communications. IABC/Toronto is the Toronto chapter of the International Association of Business Communicators … Continue reading

Public relations, Social media , , , ,