Category Archives: Public relations

It’s National Volunteer Week and here’s why I volunteer

This week is National Volunteer Week. It’s a time to honour the outstanding work that volunteers across Canada have done in our communities. With more than 13 million volunteers across the country, according to Volunteer Canada, their work doesn’t go unnoticed. … Continue reading

Community management, Health and lifestyle, Public relations, Social media, Stuttering , , , , , , , , , ,

Connecting with journalists – how to leverage social media

For PR pros, there’s no denying the effect that social media has on what we do as corporate communicators. Since my last blog post featured tips on effective media relations that I’ve developed as a PR pro and journalist, I … Continue reading

Journalism, Public relations, Social media , , , , , ,

10 tips for effective media relations

As both a freelance journalist and public relations consultant, I’ve been on both sides when it comes to media relations. I’ve done my fair share of crafting press releases, developing media lists and pitching media. But I’ve also been on … Continue reading

Journalism, Public relations , , , ,

I was interviewed on Rogers TV

As you may or may not know, I’m on the steering committee for this year’s Relay For Life for Richmond Hill in support of the Canadian Cancer Society. On Thursday evening, we had an exciting kick-off event to launch this … Continue reading

Health and lifestyle, Journalism, Public relations , , , , , ,

Using Google+ in corporate communications

My latest blog post for IABC/Toronto is up! I share my thoughts on the benefits of using Google+, one of the latest social media trends, in corporate communications. IABC/Toronto is the Toronto chapter of the International Association of Business Communicators … Continue reading

Public relations, Social media , , , ,