Category Archives: Journalism

Connecting with journalists – how to leverage social media

For PR pros, there’s no denying the effect that social media has on what we do as corporate communicators. Since my last blog post featured tips on effective media relations that I’ve developed as a PR pro and journalist, I … Continue reading

Journalism, Public relations, Social media , , , , , ,

10 tips for effective media relations

As both a freelance journalist and public relations consultant, I’ve been on both sides when it comes to media relations. I’ve done my fair share of crafting press releases, developing media lists and pitching media. But I’ve also been on … Continue reading

Journalism, Public relations , , , ,

I was interviewed on Rogers TV

As you may or may not know, I’m on the steering committee for this year’s Relay For Life for Richmond Hill in support of the Canadian Cancer Society. On Thursday evening, we had an exciting kick-off event to launch this … Continue reading

Health and lifestyle, Journalism, Public relations , , , , , ,

“Frankenstorm” – does it overhype, trivialize or neither?

“Frankenstorm” has definitely become the word of the week in the news. It’s the word to describe a collection of storms out there, including Hurricane Sandy, which seems to be roaring towards the east coast. However, on Friday, CNN decided … Continue reading

Journalism , , , ,